Matt and I just launched our new mini-collection of Handmade On Peconic Bay Holiday art print cards, which was challenging because we don’t love the crass commercialization of the holiday season. Today is Black Friday, the late Autumn festival of competitive discount shopping, in case you missed the Christmas-crazed housewife in the Target television ads during your Thanksgiving reruns. And yet the Winter Solstice is inevitable in the northern hemisphere, so we participate in our own possibly pagan way.
For instance, when designing our holiday greeting cards, lengths were taken to avoid referencing candy canes and Christmas trees, and certain colors were immediately eliminated, including stocking red and forest green. Instead, we created a palette of subtle organic colors with names like Ocean, Earth, Marine, Grass, and Soil. In order to avoid images that seemed too kitsch, we axed the Christmas wreaths, angels, reindeer and Santa Claus caps in favor of botanicals, bird’s nests and dancing snowflakes (well, the snowflakes are kind of kitsch, but in a cool way). Then, in a perhaps misguided attempt to fit in and not completely alienate the folks who prefer that nostalgic holiday feeling, some traditional festive slogans were added in a vintage font.
One thing I think we can all agree on is that blue is perhaps a more universal color to represent the myriad of multicultural Winter festivals that take place this time of year. We happen to celebrate both Hanukkah and Christmas, so a few years ago Matt brought home a snow white fiber optic techno-tree with filament branches that twinkle with the cool blue glow of pre-programmed energy saving LED's. We’ll decorate it with a variety of white abstract ornaments and have ourselves a merry little Festivus.